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I have some requirements that I will not compromise on when it comes to advertising management software, such as automation, advanced reporting, and integration.
What is Management of Advertisements?
In order to guarantee that advertising campaigns are operating well and that target markets are being reached, advertising management entails supervising various marketing initiatives and accountable parties.
Advertising management might concentrate on a number of campaign performance indicators, such as ROI, conversions, or media placements that make sense for the locations of your target audiences, based on your company’s goals.
Software for Advertising Management
I’ll briefly explain what the finest advertisements management solutions are and their advantages before going through my selection of them.
What Is a Tool for Ad Management?
The planning, collaborating, executing, sharing, monitoring, and analyzing of advertisements as well as campaigns are all made easier and more automated with the help of ads management solutions. While some of these tools are general-purpose, others are tailored to certain advertising activities, including managing social media campaigns.
Why Do I Use Tools for Ad Management?
Not every ad management solution available provides the features I need. Having said that, I’ve discovered that the following features come with my personal preferred ad management software packages:
They help me avoid wasting time.
For marketing and advertising professionals, not just the tech-savvy ones, I find them to be highly user-friendly.
They include features that boost my efficiency and production.
They make it simple for me to work with people, including members of the marketing team and advertising agencies.
They make it easy for me to manage cross-channel marketing efforts.
They support me in streamlining workflows and campaign structures.
My reports have been insightful and customisable because to the robust analytics and reporting features of many ad management systems.
I am able to see advertising data that is relevant to my marketing objectives.
Top Tools for Managing Ads
- Ad management software from HubSpot
Ads management, and monitoring tools.
My go-to resource for inbound marketing campaigns is now this platform, and I frequently use its many capabilities to get marketing help, like:
Making ads and synchronizing leads with my favorite CRM (HubSpot, naturally!).
automated ad targeting, which is effective for any size of project in my opinion.
combining advertising efforts from many networks, including Google Ads, Facebook, Instagram, and LinkedIn. This makes it easier for me to see the results of my multi-channel marketing tactics in one location.
What I like: Call me prejudiced, but I think this tool is incredibly user-friendly and that any marketer can use it, regardless of technical expertise. I didn’t need to perform any IT setup, so I was able to get going right away.
Cost: HubSpot is free, but its premium editions come with more features. For further details, see the pricing page.
- AdRoll
AdRoll is a comprehensive platform for managing marketing that can be used by teams of varying sizes and budgets. Although I normally think of it in terms of e-commerce advertising, it is capable of many more nifty tricks.
I experimented with a few AdRoll features to compare them, and the following characteristics caught my attention:
I can simply incorporate media components like animation, audio, photos, and videos into ads thanks to the display ads.
The retargeting feature was fantastic. AdRoll automatically follows up with potential customers who have bounced back by sending them emails and displaying display advertising. The gadget is really delicate, which surprised me when I tested it on myself. Retargeting advertisements typically seem excessive to the person receiving them.
What I like: AdRoll takes consumer data protection very seriously and makes it simple for advertisers with tools like permission management. I also appreciate that AdRoll offers management services for people looking for a less time-consuming alternative for managing their ads.
Cost: Pay-as-you-go options for native and display advertisements are available, with monthly rates for Marketing & advertisements+ starting at $36. The fact that pay-as-you-go isn’t an option for social media outlets disappointed me. Therefore, unless you pay for a monthly plan, there won’t be any Facebook adverts.
- Rolling Office
RollWorks is a platform for account-based marketing and advertising that targets a variety of industries, including business services and technology. I believe that everyone engaged in account-based marketing, from novices to seasoned veterans, will profit from this advertising management solution.
During my testing of this tool, I made care to notice the following features and advantages:
It provided me with useful information into the behavior of anonymous users.
I was able to use search engine optimization because of its keyword intent data.
I was able to prioritize high-value accounts with its amazing fit-scoring feature. Essentially, RollWorks creates an Ideal Customer Profile through machine learning and assigns a “fit grading” ranging from A to D. I could therefore determine which accounts would be most likely to convert.
- Influ2
One of my top picks for person-based marketing tools is Influ2. In essence, you target specific audiences, such as decision-makers, and monitor their interaction with your advertisements.
While examining this advertisement management application, I thoroughly examined a number of aspects, including:
Person-based targeting allowed me to target important decision-makers on LinkedIn, Google, and Amazon, among other platforms, and run ads where they would be most effective.
engagement data at the contact level, which provided me with all the information I needed to start talks with leads.
Building buyer journeys gave me access to tools like content marketing that is automated.
Impact and revenue measurement provided excellent guidance on converting intuition into fact-based choices.
- 6sense
6Sense is a platform for account interaction that offers account-based advertising features. The platform helps marketers prioritize sales and marketing accounts, determine the purchasing patterns of their target audience, and develop and distribute individualized and interesting campaigns and content by utilizing AI, big data, and machine learning.Using account identification, I was able to separate known and anonymous buyers.
The AI capabilities of the product are effectively utilised via predictive analytics. Buyer stage forecasts and information on the ideal time to engage potential customers were two of the helpful advantages of digital marketing that I mentioned.
The conversational email feature, which uses AI to create customized emails, didn’t read funny, unlike certain AI tools (ChatGPT, for example), which can be dangerous. - Celtra
A cloud-based software called Celtra simplifies the process of producing creative content. Because the platform is cloud-based, team members can design, review, and share digital assets among markets, campaigns, and other platforms, making cooperation easier and more efficient overall.
You’re in luck with Creative Automation if, like me, you value modularity. I could easily change the content or design without having to change the original image file thanks to the modular design.
For product sellers, the Dynamic Product Ad function offers some fantastic choices, such video and ad templates.
Celtra’s value is aptly demonstrated by Creative Enablement. I made an out-stream video advertisement for a car and used it on a straightforward blog post to test this capability. The loading was quite quick, and the transition from text to the advertisement was seamless. It took less time than I had anticipated to create this advertisement from scratch, and I didn’t become frustrated while experimenting with the different elements.
I overlooked this tool’s cloud-based nature.
- Smartly
The three “suites” that make up Smartly’s all-in-one platform are Media, Creative, and Intelligence. This resulted in a positive user experience for me because I could easily browse the platform.
You may get all the data you require on a single platform with real-time insights and optimization. For a marketing campaign I created, I was able to incorporate data from third parties and set KPIs to precisely gauge success.
Google Marketing, Snapchat, TikTok, and Meta integration.
What I like: Smartly’s stylish pivot tables are visually and tactile more appealing than plain Excel sheets (sorry, Microsoft). I enjoyed toying with them.
- WASK
Without requiring an enterprise-sized bankroll or in-depth technical understanding, WASK assists with managing and optimizing digital ads.
Its primary selling features are:
I found campaign optimization to be rapid and easy to utilize.
Excellent advice that, when combined with my Google Ads account, provided me with really useful information on cost per click. It provided guidance on how to improve (e.g., changing keywords) and assisted in identifying missed chances, such as lost impressions, rather than just giving me what I wanted to hear.
- Marin Software
Here are what I learned after using Marin’s free trial:
My trial run showed me how Marin would save time and offer insights that would generate income.
I have suggested this feature to marketing connections that require bid management services. Its bidding engine offered tailored recommendations for bidding strategies.
The toolbar and dashboard arrangement were nice and easy to use.
Although some reviews said that the program can occasionally be glitchy, I had no issues.
What I like: Marketing data from many sources, including CRMs and Google Analytics, is combined in the unified reporting tool.
- StackAdapt
The programmatic advertising platform StackAdapt helps its clients create and distribute highly effective campaigns to their target markets by delving deeply into business data to provide insightful analysis.
Here are the key lessons I learned for you:
Its mainstay is advertising campaigns, for which it provides all the necessary resources, including strategy, implementation, and analysis.
Its abundance of media outlets is ideal for marketers who utilize more than simply social media and browser advertisements. For instance, I was shocked to find possibilities for in-game and connected TV advertising.
What I like: A wide range of businesses, including gaming, healthcare, and finance, are catered to by its services.
Cost: Get in touch with them to find out the cost.
- Hootsuite
You may be familiar with this marketing and management tool if you work in social media marketing. It works effectively, but marketers who don’t use social media much won’t be interested in it.
Here are a few noteworthy details from this well-known brand:
OwlyWriter’s AI content generation didn’t quite amaze me as much as I had hoped.
Social advertising is managed by a dashboard that I found quite user-friendly, and it includes publishing, analyzing, boosting, and reporting on the effectiveness of ads.
Social listening will be enhanced even more in the event that Talkwalker is acquired.
What I like: I was able to save many hours of effort and get great ideas for future posts thanks to the publish and schedule tool.
Boost Your Growth With Ad Management Tools
In addition to being educational, I hope this tour through advertising management solutions has helped you see how they might be useful and perhaps even identify which one best suits your requirements. In my line of business, advertising management tools save me a ton of time, and I appreciate the information and perspectives they provide.
Try a few of them out if you haven’t used any before or are seeking to switch things up; ideally, they offer free trials.
