In this modern era, it’s crucial for a business to maintain their online presence. Aside from launching your professional website, you should also consider creating business profiles on social platforms. But is it sufficient to stay ahead of the competition? Certainly not!
You may spend a huge chunk of your income on paid online marketing techniques. But they can’t compete with the effectiveness of unpaid marketing tactics such as Search Engine Optimization or SEO.
Here are a few statistics about digital marketing and SEO that will definitely surprise you:
- The top Google search result on desktop attracts 34.36% clicks
- 35% mobile users prefer visiting the topmost search result only
- 82% of marketers believe that the efficacy of SEO is on a rise
- 61% of worldwide businesses invest in search engine optimization
So, how can you make sure that your website appears at the top of search results? It’s simple. You can do so by optimizing your website for search engines.
Before we dig into the benefits of implementing SEO, let us briefly explain its basics.
What Is SEO?
When you enter your query on a search engine such as Google, its web crawler visits indexed web pages and then displays the most relevant results against the search query. The more optimized your website is, the higher it’ll rank on the search engine.
You can improve the ranking of your website through SEO practices. Not only does it help you gain more organic website traffic, but you can also expand your customer base and augment revenue. This approach benefits small businesses as well as large corporations.
Unlike paid advertising, SEO allows you to gain higher ranking for your website without breaking the bank. All you need to do is to follow the best search engine optimization practices and you can reap benefits.
If you want your business to gain more exposure and generate more leads, then you should keep in mind the following SEO tips:
- User experience matters the most, so make sure your website loads within 3 seconds
- Make your website content user-friendly
- Use relevant keywords throughout your website
- Refrain from stuffing keywords
- Don’t forget to add alt text with images
- Quality inbound and outbound links are crucial
- Keep web page URLs easy to remember
- Update your web content regularly
- Maintain an XML sitemap
- Make the most of web analytics tools
Why SEO Is Important
Digital media facilitates businesses to stay in touch with existing and potential customers with ease. You can spread awareness about your brand and attract your target audience. By adopting SEO techniques, you can enjoy the following benefits:
Raise Brand Awareness
Do you find it a waste of resources to invest in digital marketing? Then you can’t be more wrong!
If your target audience doesn’t know about your business, how do you expect them to buy your products or services? For this purpose, it’s critical to follow SEO best practices.
If your website is optimized for the search engine, your business will appear at the top of search results when an internet user enters a relevant keyword. This will help you spread the word about your business and capture the attention of quality traffic.
Build a Reputation
A business cannot survive in the competitive market for long if it fails to build a reputation. Therefore, you should focus on gaining the trust of your customers.
Many people tend to avoid clicking on ads, whereas they trust organic results. If your website is SEO optimized and appears in top search results, it’ll make your brand more credible. Knowing that your business has a good reputation, more and more people will give your website a visit.
Stay Ahead of the Competition
When it comes to the competition, you must keep an eye on the activities of your competitors in a legal and ethical way. This way, you can ensure that they don’t steal your valuable customer base.
Search engine optimization isn’t something new, so you should keep in mind that your competitors are also likely to use it. If you want to stay ahead of the competition, then SEO is just what you need. Investing in an effective SEO strategy gives you a competitive edge. Furthermore, it assists you in ranking above your competitors in terms of search engine rankings.
Increase Website Traffic and Sales
Picture this: You’re watching your favorite TV program on weekend, lying on the couch when your spouse asks you to bring stuff from a grocery store. Won’t you prefer a nearby store instead of traveling all the way to another store at the other corner of the city so as to save your time?
The same goes for your customers. Why would they go through the efforts of searching a plethora of web pages when they can find the required information from top-ranked websites only? So, apply SEO techniques to drive more website traffic and convert them into customers.
SEO Works 24/7
SEO never sleeps! It stays active 24/7 and enhances the visibility of your business website. The higher the visibility, the more people will get to know about your brand. This way, you can build a stronger relationship with your customers and earn a good return on investment.
With the help of SEO, you can direct more traffic to your website at a fraction of the costs of paid advertising. All you need to do is to acquire the services of SEO experts and they will ensure that your website follows the guidelines that are important to gain high search rankings.
While the costs of PPC advertising and SEO don’t vary much, the long-term value of SEO makes it cost-effective. Unlike paid advertising, it retains its value for long and gives you the opportunity to drive more traffic to your website in the long run.
So, what are you waiting for? Get in touch with HireNOffer today and acquire the services of our professional team to improve the ranking of your business website!