Do you visit websites of your competitors and wonder how the layout adjusts to different devices while your own business website isn’t able to do so? It’s because your competitors are using responsive website designs while you have yet not adopted this crucial technology!
Digital media makes it easier for businesses to spread the word about their brand and capture the attention of their target audience. However, it also saturates the market and leads to a significant increase in the competition. If you let your competitors overtake your business in terms of technology and customer satisfaction, then it won’t take long before you lose your valuable customer base and may be forced to shut down your company.
Around 77% of adults own a smartphone and 60% of internet access is through cell phones. You can reach this widespread audience by optimizing your website for different devices, i.e. choosing a responsive website design.
You can gain the following benefits by making your business website responsive:
Stay in Touch with Your Customers
The purpose of maintaining the online presence is to build credibility and raise brand awareness. As a business person, your focus must be on increasing your customer base. But it doesn’t mean you should ignore the needs of your existing customers, or else they may turn to your competitors.
Responsive web design is a great way to stay top of mind of your customers, since mobile internet use is constantly on a rise. If they can visit your business website via their smartphones, they can easily engage with your brand and will remain loyal for extended periods.
Increase Conversion Rate
Responsive website design should be a prominent part of your SEO strategy, since it drives more traffic to your website. But its work doesn’t stop there and it effectively helps you increase the conversion rate.
A majority of the internet users access the internet via their smartphones. If the website design fits their screen size, they will stay on your website for longer and it’s likely that they may buy your products or services.
Your competitors are also striving to increase their market share. So, how can you convince your target audience to prefer your brand over other businesses? You can do so by building trust and promoting a strong relationship with your clients.
However, around 94% of internet users judge a brand based on their online presence. If you have a professional website with a responsive layout and are active on social media, then you can expect them to trust your business and become your loyal customers.
Simplify SEO Strategy
If you have separate websites for desktop PCs and mobile devices, you’re making your life difficult. It may negatively affect your search engine ranking since duplicate content is used on both sites. Moreover, it requires a significant amount of time and money to create unique SEO strategies for your desktop and mobile-based websites.
You can reduce your SEO efforts and cut down on expenses with the help of responsive design. This way, a single website will work well for all devices and enable you to promote your business via a single SEO strategy.
Enhance User Experience
User experience matters the most when it comes to customer satisfaction. If your website is too complex or doesn’t function properly on different devices, it won’t take long before you lose your existing and prospective customers to competitors.
You can deal with this problem by adopting responsive design. Regardless of whether your audience accesses your website via their smartphone or a desktop PC, it won’t be difficult for them to find the required information.
Offer a Consistent Web Experience
Consistency is crucial when it comes to business success. If you aren’t consistent with your marketing efforts, your customers may forget your business before you know it. The same rule applies to website designs.
Some businesses create separate websites for desktop and mobile users. As the designs and features vary across devices, internet users may find it inconvenient and avoid visiting your business website.
On the other hand, if your website is responsive, there’s no need to create different versions for varying devices. Consequently, you can achieve customer satisfaction by providing them with consistent user experience across all devices.
Efficient Analytic Reporting
Creating a website, setting up social media accounts, and carrying out marketing campaigns help you share your brand message with a wide range of audience and increase the revenue. However, it’s not sufficient since your competitors are also trying the same techniques to stay in front of customers.
A successful marketer makes the most of analytics tools and uses them to collect data for making better business decisions. But keep in mind that using these tools becomes extremely difficult when you have different websites for desktop and mobile users. You can simplify the task by using a single responsive website to promote your business.
You will find it relatively easier to monitor your website and collect data. The analytics tool will generate a single report through which you can keep an eye on content performance, visitor information, conversion rates, and much more.
Futureproof Your Business
Around 2.5 billion people around the globe own a smartphone. This population is expected to further increase down the road. You shouldn’t only think about today, but also determine how you can make your brand stand out from the crowd in the future. Responsive websites can futureproof your business and make sure that technological advancements don’t hamper your business activities.
If you adopt a responsive web design, you need not worry much. Your website can adjust to the size of the device no matter how small or large it is. So, your business website can continue to run and bring more customers to your business.
Now that you know about the benefits of responsive website design, what are you waiting for? Get in touch with our expert web design and development team at HireNOffer and place your order!